I am proving that the area-sweeping technique gives the same result as the Lorentz force method. Using a battery across the two rods in parallel doesn't change the idea as we shall see.
Magnetic Flux $\phi=\int_A \mathbf{B}.d\mathbf{A}$
Faraday's law of electromagnetic induction transforms as follows:
\begin{align*}
\text{EMF }\varepsilon&=-\frac{d\phi}{dt}\\
\varepsilon&=-\frac{d}{dt}\left(\int_A \mathbf{B}.d\mathbf{A}\right)\\
\varepsilon&=-\mathbf{B}.\frac{d}{dt}\left(\int_A d\mathbf{A}\right)&(\because \mathbf{B}\text{ is uniform})\\
\varepsilon&=-\mathbf{B}.\frac{d\mathbf{A}}{dt}&(\because \mathbf{A}\text{ is unidirectional})\tag{1}\\
\varepsilon&=-\mathbf{B}.\frac{d(\mathbf{l}\times\mathbf{L})}{dt}\\
\varepsilon&=-\mathbf{B}.\left(\frac{d\mathbf{l}}{dt}\times\mathbf{L}\right)&(\because \mathbf{L}\text{ is constant})\\
\varepsilon&=-\mathbf{B}.\left(\mathbf{v}\times\mathbf{L}\right)&(\because \mathbf{v}dt=d\mathbf{l})\\
\varepsilon&=-\mathbf{L}.\left(\mathbf{B}\times\mathbf{v}\right)&(\because \mathbf{B}.(\mathbf{C}\times\mathbf{A})=\mathbf{A}.(\mathbf{B}\times\mathbf{C}))\\
\varepsilon&=\left(\mathbf{v}\times\mathbf{B}\right).\mathbf{L}&(\because \mathbf{A}\times\mathbf{B}=-\mathbf{B}\times\mathbf{A})\tag{2}
\end{align*}
In the figure, $\mathbf{F}_{\text{Lorentz}}=q(\mathbf{E}+\mathbf{v}\times\mathbf{B})=q(\mathbf{v}\times\mathbf{B})$
Work along the moving rod $=q(\mathbf{v}\times\mathbf{B}).\mathbf{L}\Rightarrow \varepsilon = (\mathbf{v}\times\mathbf{B}).\mathbf{L}\tag{3}$
So, the area-sweeping technique $(1)$ produces $(2)$ for the shown configuration.
The trick also works for a single rod without a circuit even though there is no real area changing that changes the flux in turn inducing an EMF. $\mathbf{F}_{\text{Lorentz}}$ is along the rod in this latter case. Regardless, the EMF produced is the same due to taking the dot product of $\mathbf{F}_{\text{Lorentz}}\equiv q(\mathbf{v}\times\mathbf{B})$ with $\mathbf{L}$ in $(3)$. The difference is only that there is force required to move the rod towards the right in the former case because $v_{e^-}$ gives a component of Lorentz force on the rod towards the left.