I thought that since a conductor as a whole, an electrically neutral medium, $\vec{\nabla}\cdot\vec{E}=0$ inside a conductor. But while reading Ashcroft and Mermin's Solid state physics, I found out that at equation $1.31$ they assumed $\vec{\nabla}\cdot\vec{E}=0$ but at $1.43$, they assumed $\vec{\nabla}\cdot\vec{E}\neq 0$. I cannot understand this. Please help.
First, they derive the expression for complex frequency-dependent effective permittivity $\epsilon(\omega)=1-\frac{\omega_p^2}{\omega^2}$ assuming $\vec{\nabla}\cdot\vec{E}=0$ (page $17$-$18$). Then on page $19$, they assumed an equation $\vec{\nabla}\cdot\vec{E}(\omega)=4\pi\rho(\omega)$ to show the onset of plasma oscillations.