The highest energy accelerator till date is the LHC which operates at an energy scale of perhaps 10-100 TeV. In SI units this is about $\sim 10^{-6}-10^{-5}$ Joule which is several orders of magnitude smaller than the energy scales we are used to in daily life. For example, the work done and heat produced by thermodynamic engines are hundreds of Joules.
Why is then particle physics regarded as the 'high energy physics'? 'High' with respect to what? I feel this has something to do with very small masses of the elementary particles. Incidentally, why is it difficult to reach energies as high as hundreds of Joules for elementary particles?