In chapter 4 of Charles Kittel's Introduction to Solid State Physics, a problem titled "soft phonon modes" asks us to derive the dispersion relation for the following setup: a 1d crystal consists of a line of point ions equal in mass but alternating in charge $e_p = (-1)^p e$ separated by distance $a$, with force constant $\gamma$ between neighbouring ions and Coulomb interaction between all ions.
Then it can be shown that the dispersion relation is $$ \omega^2 = \frac{4\gamma}{M}\left[ \sin^2(Ka/2) + \frac{e^2}{4\pi\epsilon_0 a^3\gamma} \sum^\infty_{p=1} \frac{(-1)^p}{p^3}\left(1-\cos{pKa}\right) \right] , $$
and various criteria for stability can be derived from here. My question is, what exactly does "soft phonon modes" mean here, and what does it have to do with the setup described in the problem?