Reflection is a collective phenomenon at an interface between two media (http://en.wikipedia.org/wiki/Reflection_(physics)) and is not a property of the individual molecules in the medium, unlike absorbtion and scattering.
The interface is defined by a change in refractive coefficient.
In this case, the refractive coefficient of the atmosphere will change with altitude (because the density is lower at higher altitude), making it plausible that some amount of the IR radiated by the earth is reflected back down by the atmosphere and included in the downwards white arrow on the graphic.
However, that difference in density (and refractive coefficient) would exist regardless of the presence of greenhouse gases, because their concentrations (390 ppm for $\mathbf{CO_2}$) are too small to affect the refractive coefficient. So if it were only (or mainly) reflection, there would be no climate change problem due to manmade $\mathbf{CO_2}$ and other greenhouse gases, since they would not enhance the greenhouse effect.
The wikipedia article on the greenhouse effect (http://en.wikipedia.org/wiki/Greenhouse_effect)
seems to indicate that the mechanism of downward heat flow is indeed re-emission of absorbed IR radiation.
I realize this still doesn't answer your question of why the downward heat flow is larger than that upward into space, but I can think of two reasons why that might be the case:
Higher density at lower altitude
If more of the atmosphere's mass is close to the earth, the same is true for
its heat content, making emission to the earth more likely.
The heat source is at the bottom
As explained in the greenhouse effect wiki article, since the incoming
radiation comes (largely) from below, most of the radiation that gets
absorbed will get absorbed in the lower parts of the atmosphere, and thus
will more likely get re-emitted back to earth.
The fact that the temperature at sea level is higher than at the edge of space
doesn't, I think, have any relevance to this question. Each of the heat flows in the graphic has a temperature distribution (that of its source radiator), but the graphic deals only with the magnitudes of heat flows, not their temperature.
The reasoning that the heat flow to earth is greater due to the higher temperature at low altitudes is incorrect, because the earch itself is at that same temperature (roughly), so there will be no net heat flow due to the temperature difference alone.
Also, if the temperature distribution of the heat flow was the deciding factor, the sun's contribution would dwarf all others, as its temperature (and thus the temperature of its radiation) is much higher than any of the other temperatures in this system. In actual fact it is the magnitude (in Watts) of the heat flows that matters, and since the Sun is so far away, its contribution does not dominate.