A bit of 1, a bit of 3...
The technical name is flow velocity, as correctly stated in the Wikipedia article about NS equations.
But one could ask what "flow velocity" means. From the Wikipedia article:
flow velocity [...] is a vector field which is used to mathematically describe the motion of a continuum.
Although correct, this definition is somewhat obscure. So let's take a closer look.
When describing the motion of a fluid, we theoretically have two options: the first is to label every single particle in the fluid and solve Newton's equations
$$\frac{d^2}{dt^2}\pmb x_n(t)=\pmb F_n(t) \ \ \ \ n=1,\dots,N$$
with the initial conditions
$$\pmb x_n(t_0)=\pmb x_{n,0}$$
where $N$ is the number of particles in the fluid. If we were able to solve these equations, we could express the time evolution of the system through a set of functions $\pmb U_n$ giving the position of particle $n$ at time $t$:
$$\pmb x_n(t)=\pmb U_n(\pmb x_{n,0} \ ,t)$$
This viewpoint is known as the Lagrangian viewpoint. The problem of this approach is that even if it could work theoretically, it is completely useless if we want our theory to be somewhat predictive. The reason is that of course we cannot know the microscopic initial conditions of our sysstem, let alone solve Newton's equations.
We therefore choose another approach, known as the Eulerian viewpoint. We choose a point $\pmb x$ in space and measure the velocity of the fluid around that point (in a small control volume). In practice, we would take a really small paddle wheel and put it in $\pmb x$, then measure the speed of its rotation to deduce the velocity of the fluid in that point of space.
If we take an infinite number of infinitely small paddle wheels, we will obtain a vector field for velocity, giving us the velocity of the fluid in every point of space:
$$\pmb u(\pmb x, t)$$
This is what we call "flow velocity" and what appears in the NS equations.
The two viewpoints are related by the following expression:
$$\pmb u(\pmb U (\pmb x_0, t), t) = \frac{\partial \pmb U}{\partial t} (\pmb x_0, t)$$
because it can be seen that both sides describe the velocity of the parcel labeled $\pmb x_0$ at time $t$.