To my understanding, it is important that $SU(2)$ is (isomorphic to) the universal cover of $SO(3)$. This is important because $SU(2)$ is then simply-connected and has a Lie algebra isomorphic to $\mathfrak{so}(3)$. Now, $SU(2)$ also happens to be a double cover of $SO(3)$, but this seems coincidental/unimportant. It is precisely the universal cover properties which, together with some Lie theory and Bargmann's theorem, lead to a classification of the irreducible projective representations of $SO(3)$.
So, what is the physical importance of $SU(2)$ being the double cover of $SO(3)$? I prefer an answer in terms of the relevant mathematics as alluded to in the comments below this post.