In quantum mechanics, we consider eigenvalues and eigenstates of angular momentum operators, and the eigenstates are labelled $|l,m>$. $l$ is the total angular momentum and $m$ is the z-component. In fact for the purposes of my argument, consider the three angular momentum operators (Lx, Ly, Lz) restricted to a subspace of their spectrum where the "Casimir Operator" $L^2 = L_x^2+L_y^2+L_z^2$ is a constant $l(l+1)$. $L_i$ will still obey the usual commutator, $[L_i, L_j] = i\epsilon_{ijk}L_k$, but since we restricted to this subspace, they will be $d\times d$ matrices, where $d$ is the dimension of the restricted Hilbert space.
You will remember that for $l$ integer, $d=2l+1$. That is just because $m=-l\ldots0\ldots +l$. And because angular momentum is the Noether charge associated to rotational symmetry, the quantized observables restricted to this $2l+1$ dimensional subspace obey the usual commutation relation described above, we can say that those operators form a $(2l+1)$-dimensional representation of the rotation group (technically the Lie Algebra $\mathfrak{so}(3)$, and the vector space that they act on (since group representations act on a vector space) is spanned by the eigenstates $|l,m>$ for $l$ held constant. These representations are obviously all \textit{odd-dimensional}.
You will also remember that experiments suggested we consider $l$ to be half-integer, notably $l=1/2$ for electron/nucleon spins. To describe the spectrum and operator algebra of spin-angular momentum operators, we can try to copy the above argument and seek $(2l+1)$-dimensional representations of the Lie Algebra of the rotation group $SO(3)$. But since $l$ is a half-integer, this is an even-dimensional representation.
As it turns out, this is impossible. There exist no even-dimensional representations of $\mathfrak{so}(3)$. However the double cover $SU(2)$, with Lie Algebra denoted $\mathfrak{su}(2)$, does have even dimensional representations with the same commutation relation as the $\mathfrak{so}(3)$ algebra. So, we have no choice but to use those to describe the quantum mechanics of half-integer spin systems.
This has important consequences stemming from how even-dimensional "spinor" representations of $SU(2)$ behave. Rotating your spinor by $2\pi$ (which leaves space unchanged) actually causes a phase change in the spinor wavefunction, and this is a real, experimentally verified effect that stems from the fact that spinors transform under the double cover $SU(2)$ as opposed to the usual rotation group $SO(3)$.
TL;DR: We need even dimensional representations of the rotation group to describe spin-1/2 systems, and we can only get these by working with the double cover $SU(2)$.