Consider the $\phi^4$ scalar field theory. $$ \mathcal{L} = \frac{1}{2} (\partial_\mu \phi)(\partial^\mu \phi) - \frac{1}{2} m^2 \phi^2 - \frac{\lambda}{4!} \phi^4 $$
with the partition function, $$ Z[J] = \int [d\phi] \exp \left( iS[\phi] + i \int d^4 x J(x) \phi(x) \right) $$
When considering diagrammatic expansion for $\mathcal{O}(J^4\lambda^0)$, we have a diagram like
Where each red dot represents an insertion of $J$. My question is why this diagram has a symmetry factor of 8? If we just have one piece of this, the symmetry factor is 2, which makes sense to me as there are two ways to label the two dots. With two pieces, why it doesn't go like $2\times2=4$, or $4! = 24$? Is it because we have an additional horizontal/vertical axis of symmetry?
Also, what are the relations between the symmetry factor of an $n$-point function (which would be $1$ here, without the four dots), and the symmetry factor of diagrammatic expansions? Does it have anything to do with connected diagrams?