It is known within the Ising or Heisenberg model that the exchange constant $J$, combined with the dimensionality/connectivity of the system, sets critical temperature for a phase transition into a ferromagnetic or antiferromagnetic state.
For example, within the 2D Ising model, we then get $k_B T_c = \frac{2}{\mathrm{ln}(1+\sqrt{2})} J \approx 2.3J$. From a theory perspective, this exchange constant $J$ is assumed to be completely temperature-independent.
Now, let's say we cool a realistic material, like iron, below its ferromagnetic transition temperature. Will there be corrections to the exchange constant $J$ now that the phase is ordered? Experimentally speaking, my gut feeling is that there should be some modification of the exchange parameter $J$, maybe like how phonon energies are modified upon ordering in crystals. But I don't know the order of magnitude for this change.
Given that $J$ is not a term in the first-principles Hamiltonian, but is actually an effective parameter, I think it shouldn't generically be the same above and below the transition.
Finally, I'd also like to know if these changes (or lack thereof) extend to other phase transitions, for example liquid crystals or ferroelectricity.