Due to the current flow, supplied by the battery, and the production of the magnetic field($-B\hat{k})$, A Lorentz force($f_L = IL\times B$) will accelerate the rod.
My issue with this, is classical problems would have $B$-uniform and constant, but in reality it's neither. $B$ changes over time due to the addition of more current carrying elements $dl$ with the changes of $x$, leading to a sum $B$ that's greater at it's final position.
However, these problems it's always assumed that the induced $\varepsilon$ is due to the separation of charges caused by the magnetic force acting on them($vBL$), but isn't the an induced electric force due to the changed of B?
Instead of:
$$ \varepsilon = - \frac{\delta\Phi}{\delta t} = - vBh$$
Wouldn't it be:
$$ \varepsilon = - (vBh + \int \frac{\delta B}{\delta t} \cdot da)$$