I'm not sure I understood your question correctly, but I think your discussion with the effective potential is invalid because effective potential is plotted by keeping the angular momentum constant. Whereas in your "experiment" you increase the angular momentum each time.
When you start from a very low orthoradial velocity, you are going to have a very eccentric trajectory with the apogee at the launch point. Then, when you increase the speed, the eccentricity decreases until it becomes zero: this is the circular trajectory. If you increase the speed again, the eccentricity starts to increase again but this time the launch point is the perigee. Beyond the escape velocity, the trajectory becomes hyperbolic.
To conserve angular momentum, you must decrease the radius as you increase the orthoradial velocity. The curve of the effective potential shows us what must happen. You start from a large radius and therefore from a small orthoradial velocity : the trajectory is very eccentric and the starting point is the apogee. Then, you decrease the radius and increase the orthoradial velocity: we arrive at a circular trajectory which effectively corresponds to a minimum of the energy for this angular momentum. Finally, as you continue to decrease the radius, the eccentricity increases again and your starting point is perigee.
Hope it can help !