I am stating all the notations and significances so that it is simpler to understand.
$B$ is called magnetic flux density, and is defined as: The total magnetic lines of force i.e. magnetic flux crossing a unit area in a plane at right angles to the direction of flux.
$M$ is the magnetic field intensity and it is defined as: the force experienced by a unit north pole of one Weber strength (in SI) or one Maxwell (in CGS), placed at that point in the field.
Now it is definitely true that $B=H$ but that's only for $\mu=1$; i.e. in vacuum, the force experienced by a unit north pole, at a certain point in the field, equals the number of flux (or field lines) that crosses a unit area in a plane at right angles to the direction of flux.
Well, there is no such notion of Macroscopic Magnetism or such, rather it is better to put together as, B-Field or Magnetic Flux Density, is the Amplitude of the Magnetic Field, and Magnetic Field Intensity or H-Field is the measure of the Magnetomotive Force which is required to create an unit Flux Density within a certain material per unit length of it.
Now, the experiment of measuring permeability or $\mu$ of any materiel is done by Darcy's Law, that states that, the rate of fluid flow through a porous medium is proportional to the potential energy gradient within that fluid, and molten core of known coefficient of viscosity is used as a fluid and corresponding potential gradient is measured for the rate of fluid flow, through some porous materiel. (I am not much of an Experimentalist type, you can check the complete process here: http://wwwciv.eng.cam.ac.uk/geotech_new/publications/TR/TR326.pdf)
And the magnetizing vector or $M$, empirically, is the measure of how any magnetic material gets magnetized. And this concept can be well understood by:
$M=\chi_mH$ and this $\chi_m$ is the Susceptibility of the material.
And for understanding purposes, it can be stated as: Higher a value of Susceptibility of any material, higher it is 'Susceptible' (or has tendency) to get more magnetized by a definite field (H).