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I have a doubt, I usually heard that the most general Lagrangian for a scalar field, up to two fields and two derivatives is $$\mathscr{L}=\partial_\mu \phi \partial^\mu \phi + c_2 \phi^2$$ My question is;

First, why don't include a term like $c_1\phi$?

Second, why is usually assumed that $c_1$ and $c_2$ are constant, wouldn't be possible a Lagrangian like $$\mathscr{L}=c_0(x)\partial_\mu\phi\partial^\mu\phi + c_1(x)\phi + c_2(x)\phi^2~?$$

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Let's see what we can get out of this. Our derivatives are the 4-vector $\partial_\mu \phi$. The actual most general Lagrangian with your constraints is

\begin{equation} \mathcal{L} = M^{\mu\nu}(x) \partial_\mu \phi \partial_\nu \phi + A^\mu(x) \partial_\mu \phi + B^\mu(x)\phi\partial_\mu \phi + C(x) \phi^2 + D(x) \phi + F(x) \end{equation}

First, let's do ourselves a favor. For an action principle, we have that two Lagrangians have the same dynamic if they only differ by a total divergence. If $F$ is well-behaved enough, it can be expressed by a divergence. We can also deal with $A_\mu$ via the integration by parts (The boundary of $\phi$ vanishes at infinity)

\begin{eqnarray} \int A^\mu(x)\partial_\mu \phi dx &=& - \int \phi \partial_\mu A^\mu(x) \end{eqnarray}

So that we can combine $A$ and $D$.

You can also use this trick to change the first term to

\begin{eqnarray} M^{\mu\nu}(x) \partial_\mu \phi \partial_\nu \phi = -\phi \left[(\partial^\mu M) (\partial_\mu \phi) + M(x) \partial_\mu \partial^\mu \phi\right] \end{eqnarray}

We are left with just

\begin{equation} \mathcal{L} = M^{\mu\nu}(x) \partial_\mu \phi \partial_\nu \phi + B^\mu(x)\phi\partial_\mu \phi + C(x) \phi^2 + D(x) \phi \end{equation}

An easy way to see that we can't just transform what remains away is that those are the types of terms we get for a scalar field in a curved spacetime with a source term $D$.

We want our Lagrangian to be Poincaré-invariant. Just considering translation invariance, we have

\begin{eqnarray} x^\mu &\to& x^\mu + a^\mu \end{eqnarray}

Our field transforms as

\begin{eqnarray} \phi(x) \to \phi(x) + a^\mu \partial_\mu \phi(x) \end{eqnarray}

And the same goes for our various factors. The total variation of the linear part is

\begin{equation} a^\mu (\partial_\mu D(x)) \phi + D(x) a^\mu (\partial_\mu \phi) + a^\mu (\partial_\mu D(x)) a^\nu (\partial_\nu\phi) = \partial_\mu (a^\mu D (x)\phi) + a^\mu (\partial_\mu D(x)) a^\nu (\partial_\nu\phi) \end{equation}

We want it to be equal to a total divergence. As this needs to be true for any function $\phi$, this implies that $D$ is a constant. Similarly, Poincaré invariance will constrain $M = \eta^{\mu\nu}$, and $C$ and $B$ are constant as well.

The term in $B$ goes away by

\begin{eqnarray} \int b^\mu \phi \partial_\mu \phi &=& [\frac{\phi^2}{2}]_\infty = 0 \end{eqnarray}

We just need to get rid of the term linear in $\phi$. For the same reason as $F$, this term can be removed by an appropriate divergence.

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It all has to be with how we construct our theories, they have to be physically sound. One of the most important facts is that a theory has to be lorentz invariant. With a scalar theory the only terms with which you can build up a lagrangian are $$\partial_\mu \phi\qquad\phi$$ and higher order product of $\phi$. Now, since we want lorentz invariance we cannot put only the term$\partial_\mu\phi$ alone, since it's clearly not Lorentz invariant, so we put $\partial_\mu\phi\partial^\mu\phi$. $\phi$ alone is lorentz invariant since it's a scalar. You of course cannot put terms like $c(x)$ since they are not Lorentz invariant. You could say then that we could put a termlike $c(\phi^2)$ but that term then will just be absorbed in the part of the lagrangian that depends on $\phi^2$. Or you could say that we could use a term like $c(x^\mu x_\mu)$ but that it's just a number, again, it does not depend on anything.

The reason behind why you cannot put a linear term, nor a cubic term for that matter, is that a linear term makes the hamiltonian not lower bounded. If the hamiltonian is not lower bounded you have negative energies, which you don't want from a physical theory.

In reality there's even the concept of renormalizability of a theory. In fact the most general scalar lagrangian contains even a $\phi^4$ term but not terms of higher order. Terms with order bigger than $4$ make the theory not renormalizable.

By using some given prescriptions, we can construct any lagrangian just by using the basic building blocks that a specific theory gives us. The prescriptions are dictated through physical soundness like Lorentz invariance, rinormalizability and lower boundedness of the hamiltonian.

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