According to this source, the divergence of the Poynting vector is related to the total energy density of an electromagnetic wave, which is (locally) expressed as
$$-\nabla\cdot S=EJ+(E\frac{\partial D}{\partial t}+H\frac{\partial B}{\partial t})$$
I see, that the first term on the R.H.S. corresponds to Joule heating. But it's only present if there are free charge carriers. The 2nd term is called "radiative loss" in the source I cited above. I'm not sure how to interpret it. I believe it's just "locally" a loss. The wave moves along and carries momentum and energy with it, which implys that this "loss" does not correspond to a loss globally.
So how is it then, that radiation heats media with no free charge carriers? Or does the radiation induce free carriers by photo-ionization first?
EDIT: I'm also wondering if attenuation of intensity, as an EM-wave travels through a medium, is always necessarily caused by absorption of light. Is the 2nd term able to attenuate the EM-wave in absence of the first one on the RHS?