When writing down the many particle wavefunction, we write: $$ \begin{aligned} \psi_{\alpha_1\alpha_2\dots\alpha_N}(\vec r_1,\dots,\vec r_N)&=(\vec r_1\dots\vec r_N|\alpha_1\dots\alpha_N)\\ &=(\langle\vec r_1|\otimes\langle\vec r_2|\otimes\dots\otimes\langle\vec r_N|)(|\alpha_1\rangle\otimes|\alpha_2\rangle\otimes\dots\otimes|\alpha_N\rangle)\\ &=\phi_{\alpha_1}(\vec r_1)\phi_{\alpha_2}(\vec r_2)\dots\phi_{\alpha_N}(\vec r_N). \end{aligned} $$
My question is how do we get the third step from second. I know that: $$\phi_{\alpha_1}(\vec{r}_{1}) = \langle\vec{r}_{1}|\alpha_{1}\rangle $$ Are we assuming that: $$\phi_{\alpha_1}(\vec{r}_{1}) = \langle\vec{r}_{1}\otimes\alpha_{1}\rangle $$ If so why are there no cross terms like $$\langle\vec{r}_{1}\otimes\alpha_{2}\rangle $$ ?
Someone please clarify.