Is the formula for electric potential energy ($U = kqQ/r$) measured in absolute value? In other words, as the magnitude of $U$ increases, does electric potential energy increases too? For example, if $q<0$ and $Q>0$, as either one of them increase in magnitude, such as when $q$ becomes more negative, the magnitude of $U$ increases but it gets more negative. So does that mean electric potential energy increases as $q$ or $Q$ increases?
In another sense, if $q<0$ and $Q>0$, as $r$ increases: the magnitude of $U$ decreases (becomes less negative). So does electric potential energy decrease when r increases?
What approach do we take when looking at electric potential? The number line approach or the absolute value approach?
($U$ is potential energy, $k$ is a constant, $q$ and $Q$ are electric charge, and $r$ is the distance between $q$ and $Q$)