After left-right symmetry extension of the standard model, $$G' \times SU(2)^L \times SU(2)^R$$ it would seem that a logical pathway to grand unification is to try to obtain it by breaking down from two copies of the same group, $$G^L \times G^R$$ I think to remember such "GxG" possibility mentioned in old reviews of grand unification, but not pursued. Now, was there some deep motivation to do not follow this path, or it was only the point that it seems to avoid the opportunity to rule out some groups (as we can not use the complex vs real representations argument anymore)? Because if it were the later, I had expected some revival after the discovery of $E_8 \times E_8$, but I can not finy any in the literature.
If I am wrong and the literature does indeed contain unification efforts from a left-right point of view, please give the references in the answer!