This doesn't make a lot of sense to me, from a physics 101 point of view. I've read a few blog entries on why this is, but none of them explain it well or are convincing. "something-something launch control. something-something computers." Nothing in physics terms or equations.
For instance, Car and Driver magazine tested the Porsche Macan GTS. The $x-60$ times are:
- Rolling start, $5-60\; \mathrm{mph}: 5.4\;\mathrm{ s}$
- $0-60\;\mathrm{mph}: 4.4\;\mathrm{s}$
That's a whole second - about $20$% faster from a dead stop than with some momentum - which seems rather huge.
edit:
here is the article for this particular example. But I've noticed this with many cars that are tested for $0-60$ and $5-60$ times.
Here is another example - an SUV.
And finally, interesting, even for the Tesla Model S (EV) where power doesn't depend on engine RPM, $0-60$ is still slightly faster than $5-60.$