- In Maggiore's textbook, he defines the amplitude $$\langle k_1,..,k_n|S-1|p_1,..,p_m\rangle=(2\pi)^4\delta^{(4)}\left(\Sigma_i k_i-\Sigma_ip_j\right)\ i\mathcal{M},\tag{5.115}$$ where $S-1=iT$. When he then tries to calculate the classical potential for a $2\rightarrow 2$ scattering, he writes (eq. 6.68) $$i\mathcal{M}=\left( \langle k_1, k_2|iT|p_1,p_2 \right)^{(R)}\tag{6.68}$$ where the superscript $R$ stands for relativistic. Where did the factors of $(2\pi)^4\delta^{(4)}\left(\Sigma_i k_i-\Sigma_ip_j\right)$ go?
We can then use $|k_1, k_2\rangle^{(R)}=\sqrt{2E_{k_1}}\sqrt{2E_{k_2 }}|k_1, k_2\rangle^{(NR)}$, where $NR$ stands for non-relativistic. One can then use the Born approximation to show that the classical potential $V(x)$ is minus the Fourier transform of $\mathcal{M}$ (eq. 6.71, p.169).
- The second question is in getting the corrected Coulomb potential in QED from the following process:
Schwartz (from QFT and the Standard model, chapter on vacuum polarization) first defines the second diagram to be $i\Pi^{\mu\nu}_2$ and then writes it in the form $$i\Pi^{\mu\nu}_2=i(-p^2g^{\mu\nu}+p^\mu p^\nu)e^2\Pi_2(p^2)\tag{16.48}$$ One can now compute the full diagram and find (eq. 16.50, p.309) $$-i\dfrac{\left[1-e^2\Pi_2(p^2)\right]g^{\mu\nu}}{p^2} +(\text{terms $\propto p^\mu p^\nu$ that have to do with the gauge})\tag{16.50}$$
Now, as I understand it, if we also include the contribution from the external legs, which would be in the form of the polarization vectors, $\epsilon_1^\mu, \epsilon_2^{\nu*}$, the $\mu,\nu$ indices in (16.48) would contract and we get something reminiscent of $i\mathcal{M}$ and we can follow the process from the first part of the question to find the classical potential.
Instead, Schwartz just takes the part of (16.50) that's proportional to $g^{\mu\nu}$, slaps an extra $e^2$ in front and defines $$\tilde{V}(p)=e^2\dfrac{\left[1-e^2\Pi_2(p^2)\right]}{p^2}\tag{16.51}$$ as being the Fourier transform of the classical potential.
Can somebody explain this step? I don't see why we haven't contracted the extra indices and where the $e^2$ comes from. I mean, I can kind of make sense of it (maybe attach vertices at the end which would give rise to the $e^2$), but I would like to have a clear picture of how to handle these situations to get classical potentials so I can handle more difficult cases myself.