I study particle physics and am finally tired of pushing through QFT with annoying doubts which seem to be both very simple and fundamentally important, and to which several professors of mine couldn't give proper (and coherent with each other) answers. So, forgive if the question is stupid and know that I'm aware that this has already been answered probably dozens of times, for example here.
So, suppose we are considering some symmetry (Lie) group $G$, whose abstract elements $g$ act on our Hilbert space through a representation $U(g)$. If we want the transformations to conserve probabilities, the representation better be (projectively) (anti)unitary. Now, how this transformations act on our fields and states? The question sound very silly considering that the representation itself is defined to do what my question regards in a 'what does it do' sense, but I am confused with three situations:
(i) The transformations acts just as in the classical scenario, but with fields evolved to operators, that is, the (operator) fields transform as: $\phi \to U(g)\phi$. Then it appears that we use the result that this must have to be possibly represented by a unitary similarity transformation, and write
\begin{equation} \phi \to U(g)\phi=U'^{\dagger}(g)\phi U'(g). \end{equation}
Now, a representation (basis) $\{T_a\}_a$ of the algebra $\mathfrak{g}$ defines through the exponential map a representation of the group, and if we have the representation we want, we write
\begin{equation} \phi \to e^{i\alpha_aT_a}\phi=e^{-i\alpha_aT_a'}\phi e^{i\alpha_aT_a'}, \end{equation}
where the set $\alpha_a$ is one-to-one related to $g\in G$. I know this description is very sketchy, but hopefully understandable. Now, what is the relation between $T_a$ and $T'_a$ -- if there is one and this is not just something that works in some specific cases, for $U(1)$, for instance -- and why can the primed transformations $U$ also be written as exponentials? And is the reasoning I made for the equality in the first equation correct or is the cause and effect non-existing?
(ii) The transformations act as
\begin{cases} \left |\psi \right> \to U \left |\psi \right>, \\ \phi \to U\phi U^{-1} \end{cases}
preserving expected values. This is, of course, just the old linear algebra change of basis. I'm pretty sure that this is not how internal symmetry transformations act and there is not really a specific doubt here.
(iii) The transformation acts straight as it would be expected in the Heisenberg picture (in which we are working), leaving the states alone and changing the fields by
\begin{equation} \phi \to U^{\dagger}(g)\phi U(g)=e^{-i\alpha_aT_a}\phi e^{i\alpha_aT_a}. \end{equation}
This is the one I find most likely to be the correct affirmation, yet I ask:
If it is the case, what is wrong with the presented in (i)? And I would be immensely grateful if a summary of the formal aspects of the 3 'cases' could be made.