Here's a heuristic argument that I've seen which supposedly shows that $m_{g} = m_{i}$:
Consider an arbitrary object, with inertial mass $m_{i}$ and (passive) gravitational mass $m_{g}$. Its acceleration during free-fall is proportional to the gravitational force it experiences, which in turn is proportional to $m_{g}$. But according to Newton's Second Law, it's also inversely proportional to $m_{i}$.
Thus its acceleration is proportional to $\frac{m_{g}}{{m_i}}$:
$$\ddot{x} = k \frac{m_{g}}{m_{i}} $$
where $k$ is a constant. But all objects fall with the same acceleration, so $ k \frac{m_{g}}{m_{i}}$ must be constant for any object, thus $m_{g} = m_{i}$.
But the ratio $\frac{m_{g}}{{m_i}}$ need not be unity; it could be $2.5$, say, and this would not affect the conclusion that all objects fall with the same acceleration. So is the above argument sufficient?