Does it have to do with moisture in the air? Does it have to do with the window itself? Could the light reflect/refract off of the air? If there were no moisture or smoke or dust, just air, would I see the beam of light? What part does contrast of the light compared to the rest of the room have to do with visibility of the light in "mid-air?" IT looks like this
http://mayazest.blogspot.com/2013/07/how-to-make-volumetric-lights-and-fog.html