In this figure (p.21, fig.3.5)
a ball with velocity $v_i$ bounces elastically on a surface with an incident angle $\theta$ with respect to the normal. Due to the conservation of kinetic energy the magnitude of the outgoing velocity $v_f$ is the same as $v_i$.
I don’t understand how the speed of the ball does not change after bouncing. If this were the case a billard ball will continue bouncing forever without losing its speed. Can you explain?