This is a serious edit to rectify my mistake of not explaining things correctly or more precisely
I must rewrite this answer again as I misdirected the OP to understand only one side of The story, Thanks to @BobD, his answer is to the point and precise, I will try again to be as precise technically as possible for me
I must be clear as already mentioned in BobD's answer that any non-kinetic energy can be generally called Potential energy except in some cases, see https://physics.stackexchange.com/a/245189/283030
For classical mechanics, Now, When you say internal energy, you really should ask internal to what?
Let us consider An example, You are observing a ball translationally falling(Not rotating) from a height on earth
When You only observe The ball, Internal energy of ball
$I_{ball}=P_{\mathbb{microscopic\ interaction\ between\ atoms \ of \ ball}}+K_{\mathbb{microscopic \ w.r.t \ Centre \ of \ mass \ of \ ball}}\tag 1$
When You only observe The Earth, Internal energy of earth $I_{earth}=P_{\mathbb{microscopic\ interaction\ between\ atoms \ of \ earth}}+K_{\mathbb{microscopic \ of \ earth \ w.r.t \ Centre \ of \ mass \ of \ earth}}\tag 2$
where $P$ and $K$ are potential and kinetic energies at microscopic levels,The microscopic interactions includes all other interactions like electrostatic and gravitational etc.
When you observe complete "ball-earth" system from outside, The internal energy
$$I= P_{\mathbb{microscopic\ interaction\ between\ atoms \ of \ ball}}+P_{\mathbb{microscopic\ interaction\ between\ atoms \ of \ earth}}+P_{\mathbb{microscopic\ interaction\ between\ atoms \ of \ ball \ and \ earth}}+K_{\mathbb{microscopic \ of \ earth \ w.r.t \ Centre \ of \ mass \ of \ earth}}+K_{\mathbb{microscopic \ of \ ball \ w.r.t \ Centre \ of \ mass \ of \ ball}} \tag 3$$
Now keeping this in mind
You can now write
$$E=K_{\ Centre \ of \ mass \ of
\ ball }+K_{\ Centre \ of \ mass \ of
\ Earth }+I$$
which can be re-written using (3) as
$$E=K_{\ Centre \ of \ mass \ of
\ ball }+K_{\ Centre \ of \ mass \ of
\ Earth }+K_{\mathbb{microscopic \ of \ earth \ w.r.t \ Centre \ of \ mass \ of \ earth}}+K_{\mathbb{microscopic \ of \ ball \ w.r.t \ Centre \ of \ mass \ of \ ball}}+P_{\mathbb{microscopic\ interaction\ between\ atoms \ of \ ball}}+P_{\mathbb{microscopic\ interaction\ between\ atoms \ of \ earth}}+P_{\mathbb{microscopic\ interaction\ between\ atoms \ of \ ball \ and \ earth}}$$
This can further be reduced to
$$E=K_{\ Centre \ of \ mass \ of
\ ball }+K_{\ Centre \ of \ mass \ of
\ Earth }+I_{ball}+I_{earth}+P_{\mathbb{microscopic\ interaction\ between\ atoms \ of \ ball \ and \ earth}}$$
Now Let $P_{\mathbb{microscopic\ interaction\ between\ atoms \ of \ ball \ and \ earth}}=P_{EB}$ includes gravitational and non gravitational interactions$
$P_{EB}=P_{EB \ gravitational}+P_{EB \ non-gravitational}$
This $P_{EB \ gravitational}$ is called gravitational potential energy $U$ for this case
the final equation becomes
$$E=K_{\ Centre \ of \ mass \ of
\ ball }+U+I_{ball}+I_{earth}+P_{EB \ non-gravitational}+K_{\ Centre \ of \ mass \ of
\ Earth }$$
For change analysis, this becomes
$$\Delta E=\Delta K_{\ Centre \ of \ mass \ of
\ ball }+\Delta U+\Delta I_{ball}+\Delta I_{earth}+\Delta P_{EB \ non-gravitational}+\Delta K_{\ Centre \ of \ mass \ of
\ Earth }\tag 4$$
Now in most of mechanics problem
The term
$$I_{earth}+P_{EB \ non-gravitational}+K_{\ Centre \ of \ mass \ of
\ Earth }$$ is assumed to be constant
hence the term $$\Delta I_{earth}+\Delta P_{EB \ non-gravitational}+\Delta K_{\ Centre \ of \ mass \ of
\ Earth }=0$$
which gives out the final result
$$\Delta E=\Delta K_{\ Centre \ of \ mass \ of
\ ball }+\Delta U+\Delta I_{ball}\tag 5$$
Here note that $\Delta I_{ball}$ cannot be solely included in potential energy category, Because it includes both $\Delta P_{\mathbb{microscopic\ interaction\ between\ atoms \ of \ ball}}$ and $\Delta K_{\mathbb{microscopic \ w.r.t \ Centre \ of \ mass \ of \ ball}}$
The change in internal energy of ball can be done using changing its shape, which changes the potential part of Internal energy, while it can also be changes by heating, which changes kinetic as well as potential part of Internal energy
Which answers you question..
Note:In The complete analysis of kinetic energy, I have used $K_{total}=K_{C.O.M}+K_{w.r.t \ C.O.M}$