In the conformal field theory book by Francesco, Mathieu, Senechal, the Verma module is built from a primary field $|\phi\rangle$, and if one of the descendants is a singular vector $|\chi\rangle$, the singular vector can also build a Verma module.
However, the definition of $|\phi\rangle$ and $|\chi\rangle$ is almost identical, that
$$L_n|\chi\rangle = 0, n>0$$
and
$$L_n|\phi\rangle = 0, n>0$$
That
$$\langle h| L_{-1}...L_{-i}|h\rangle= \langle h| L_1...L_i|h\rangle^*=0$$
Though $\langle h|h'\rangle=\delta_{h,h'}$
But what's the point then to distinguish the Virasoro primary fields and the reducible Verma modules? Where in the computation of the characters those Verma module generated by the singular vectors were to be subtracted?
What is the physical interpretation of the singular vector? Does it corresponding to a gauge freedom that should be subtracted? Or does this corresponding to the procedure of "choosing the physical states"?
What does the Verma module generated by the singular vector in the reducible Virasoro algebra represent? Also, could the descendant of the primary fields that's nonsingular also generate a Verma module?