I would like to add a few more elaborations over the previous answer.
The Continuity Equation appears in many areas of Physics; for example, the same equation appears in Electrodynamics, Quantum Mechanics, Fluid Dynamics and Heat conduction but with different physical interpretations of $\rho$ and $\boldsymbol j$. It is indeed a mathematical form of conservation of charge, probability, mass or energy(respectively in the areas mentioned above). You have written it in one dimension but its most general form in three dimensions is $$\frac{\partial\rho}{\partial t}+\nabla\cdot\boldsymbol j=0\tag{1}$$
First let us see this equation in the light of Electrodynamics. Here, $\rho(\textbf r,t)$ is charge density, i.e., $\rho(\textbf r,t) dV$ denotes the amount of charge present in an infinitesimal volume $dV$ around the point $\textbf r$ at time $t$ . $\textbf j$ is the volume current density which is defined as 'charge flowing per unit time per unit area held perpendicular to the flow'; so if the velocity of the charge is $\textbf v$, then in unit time, the volume traversed is $v$ and so $\textbf j=\rho\textbf v$ . The equation $(1)$ can also be written as $$\nabla\cdot\textbf j=-\frac{\partial \rho}{\partial t}\Rightarrow \int_V \nabla\cdot\textbf j\,dV=-\frac{\partial}{\partial t}\int_V \rho \,dV\tag{2}$$
The physical interpretation of the divergence of a vector is that, its integral over a closed volume gives the net outward flux of the vector through the entire closed surface of the volume (in accordance with Gauss' Divergence Theorem). Now here, charge is conserved. So if charge flows out of a closed volume, then it must be at the expense of the charge inside it; in other words, the net outward flux of the volume current density throughout the surface of the volume is equal to the rate of decrease of charge density inside the volume. This is the physical interpretation of the Continuity Equation which is evidently a manifestation of conservation of charge.
There is a beautiful discussion regarding this in the book 'Introduction to Electrodynamics' (4th Edition, Chapter 8) by David J. Griffiths.
In Quantum Mechanics, we speak in terms of probabilities which according to me is not easy to 'feel' at first glance. Now that you have known the physical meaning of the Continuity Equation in the context of charges which is easy to imagine intuitively, you can understand the same equation in the light of Quantum Mechanics at ease. In Electrodynamics, charge flows but here what 'flows' is 'probability' (that's the weird nature of Quantum Mechanics!). $\rho(\textbf r,t)=\Psi^*\Psi$ is probability density which is interpreted as: the probability that a particle exists in an infinitesimal volume $dV$ around the point $\textbf r$ at time $t$ is given by $\rho dV=\Psi^*\Psi dV$ where $\Psi(\textbf r,t)$ is the wave-function of the particle. The probability current is given as $$\textbf j=\frac{\hbar}{2mi}(\Psi^*\nabla\Psi-\Psi\nabla\Psi^*)$$ which describes the flow of probability per unit time per unit area. Now, as the particle will always exist somewhere, so the total probability is conserved. So what does the Continuity Equation $(2)$ says now? That, the net outward flux of the probability current throughout the surface of a closed volume $V$ is equal to the rate of decrease of the probability density inside the volume $V$. It reflects that the more the outward flux, the less probable is the particle to be found inside the volume $V$.
Similarly, you can also find the meaning of $(1)$ in the light of diffusion in Fluid Dynamics or heat conduction. In the former, it means that the net outward flux of a fluid throughout a volume occurs at the expense of the mass of fluid inside the volume, thus reflecting the conservation of mass. In the latter, the quantity analogous to mass is energy.
You can read more about the Continuity Equation from various sources like : https://en.wikipedia.org/wiki/Continuity_equation#Energy_and_heat
Lastly, I would make a remark. When one becomes able to see how the same equation drops in so wonderfully in such a wide variety of areas, one realizes the underlying beauty of it explaining different natural phenomena in the same spirit. That is when, I think, the joy of Physics becomes utmost! Happy learning!