Let us consider scalar field theory. Why usually we do not have a linear term in the potential, like $$V(\phi)=a\phi+\frac{1}{2}m^2\phi^2+\frac{1}{4!}\lambda\phi^4,$$ or equivalently, after a field redefinition, $$V(\phi)=\frac{1}{2}m^2\phi^2+\frac{1}{4!}\lambda(\phi-b)^4?$$
This kind of potential is renormalizable and energy bounded from below. But I have never seen any serious discussions on this type of theory. Are there troubles with this potential?
PS: I have seen the discussions when there is a cubic term $g\phi^3$ in the potential. This happens in, for example, false vacuum decay.