In Schwabl book (Advanced Quantum Mechanics) page 258, in his triumph to show the relation between the coupled oscillators and Klein-Gordon equation he finds the following relation which is the equation of motion for a 1-d coupled oscillators on a discrete lattice: $$\partial^2_tq(X,t)-\nu^2 \nabla^2 q(X,t)+\Omega_0^2 q(X,t)=0$$ where $\Omega_0$ is the harmonic potential of individual particles and $\nu$ is stiffness constant. and $q(X,t)$ is the displacement from the equilibrium position of each lattice point in the direction of vector $X$.
afterward, he introduces the following substitution:
$\nu \to c$ , $\frac{\Omega_0}{\nu} \to m$ , $(X,t)=x$ , and $q(X,t) \to \phi(x)$.
where he claims by doing the above substitution one obtain the Klein-Gordon equation i.e. $$\partial_\mu\partial^u \phi(x)+m^2\phi(x)=0$$.
Now I see how these substitutions lead to the K.G equation.
My question is why he substitutes stiffness constant ($\nu$) by the speed of light (c)?