There is no $1/2$ because such factors arise whenever there are products of the same field. For example, you probably have seen the interaction term in $\phi^4$ theory written as $\frac{\lambda}{4!}\phi^4$. This is because when taking functional derivatives to get the Feynman rules, these combinatoric factors will arise from the derivative hitting any of the four fields.
Say we want to compute the two point correlation function $\langle 0|T \phi(x)\phi(y)|0\rangle$, i.e. the propagator, in a real scalar field theory. To do this we calculate the generating functional $Z[J] = \int \mathcal{D}\phi \exp(iS)$, take two functional derivatives with respect to $J$, and then set $J=0$. Well, in free field theory it turns out that $Z = \exp(-i/2 \int\ dx\ dy J(x)D(x-y)J(y))$, with $D$ the Feynman propagator. The $1/2$ comes from the very same $1/2$ in the Lagrangian, and would not be there in your complex scalar Lagrangian. When taking derivatives with respect to $J$, these derivatives can hit the $J$'s in two different ways, and both give the same result, giving a factor of $2$: the $1/2$ cancels it. When you have $J$ and $J^*$, there is only one possible combination so there is no factor of $2$, and hence we do not put the $1/2$ to cancel it.
Of course, we can put whatever numerical factors we want in the Lagrangian and we will get the same results since it amounts to a change of variables, but there are a couple of advantages to the way it's usually done. One is that the Feynman rules are similar for any kind of theory; you don't need to remember if you should put factors of $2$ or not. Another advantage is that with the usual convention, the parameter called $m$ is the actual mass (at least in free field theory); otherwise these combinatorial factors would creep in.
The two point function is definitely not zero; it is the propagator. As outlined in Srednicki's book (and probably others), we need $\langle 0 | \phi(x) | 0\rangle =0$ to use the LSZ formula; a $Y\phi$ term would make this vacuum expectation value non zero, and so we leave it out. In an interacting theory, this term is needed, but it turns out that it plus the requirement that $\langle 0 | \phi(x) | 0\rangle =0$ is equivalent to leaving out diagrams with tadpoles and simply ignoring $Y$.