First of all, the oblique parameters S,T and U are defined to be zero within the Standard Model (SM). This means, that the SM is a reference and therefore, these parameters are indications for physics beyond the Standard Model (BSM). They account for corrections in the vacuum polarizations of the EW gauge bosons and are chosen in a way, that different BSM phenomena only change one of these parameters.E.g. in a NHDM (n-Higgs Double Model) the parameters are calculated through higher order operators
$T\sim \frac{1}{\Lambda^2}|H^\dagger D_\mu H|^2$
$S\sim \frac{1}{\Lambda^2}H^\dagger W^{\mu\nu}B_{\mu\nu} H$
$U\sim \frac{1}{\Lambda^4}\left(H^\dagger W^{\mu\nu}H\right)\left(H^\dagger W_{\mu\nu} H\right)$
where $D_\mu$ is a covariant derivative and $W^{\mu\nu}$ and $B^{\mu\nu}$ the $SU(2)$ and $U(1)$ field strengths respectively. $H$ is a Higgs doublet.
S has something to say about 4th generation chiral fermions, T about isospin violation while U is usually not very useful in practice, since it is of higher order.
Now to your questions. The Higgs mass does influence the 'normalization' of the Peskin-Takeuchi parameters, since the SM is a reference point. Once you measure some quantity, you can compare to the theoretical predictions of your BSM theory (i.e. you see whether your predictions, which have a discrepancy to the SM predictions, fit the experimental data).
You are right about gauge invariance. However, unitary gauge is only worth choosing as long as you stay at tree level computations. Actually, I'm not quite sure, but I think in unitary gauge you still have to take $W^\pm$ and $Z$ bosons into account, which should give you the missing contributions from the Goldstone bosons.