A two-level system can be described by a density operator involving the Bloch vector
$$ \vec{r}; \quad r_x = Tr(\rho X); \quad r_y = Tr(\rho Y); \quad r_z = Tr(\rho Z) $$
as
$$ \rho = \frac{I + \vec{r}\cdot \vec{\sigma}}{2} $$
where $X$, $Y$, and $Z$ are the Pauli operators.
What is the physical idea behind defining the density operator for a two-level system like this, and in particular what is $\vec{\sigma}$ here?