When the wheel is rolling without slipping, rolling resistance brings the wheel to rest. Here friction is not the right answer let me explain you how.
This friction is not the answer why it comes to rest because friction comes into play to oppose any slippage. The concept of friction most books provide are deficient. The term "rolling friction" is also a misnomer.
The correct explanation for it is rolling resistance for which the word "rolling friction" is often used creating confusions.
Let me explain you rolling resistance and how consideration of friction gives wrong conclusions (I have provided one link explaining rolling motion and correct concept of friction at the end of this answer):
Consider a wheel rolling smoothly. what is the direction of friction force? We might think it must be opposite to the direction of motion thats why it will stop after some time. But, this friction force is providing a torque also making its angular velocity to increase. So, we might think we took the direction of friction force wrongly. So, we take the direction of friction force to be in the same direction of motion which again gives wrong result. Here is the paradox!
Here comes the role of normal reaction. A perfect rigid body doesn't exist. Rolling dynamics in the real world of non-rigid elastic materials is a complex interplay of contact forces due to deformation, and consideration of friction alone can lead to contradictory and unrealistic conclusions. The contact between the wheel and the surface on which it is moving is a surface. This surface is formed due to deformed shape of either the wheel or the surface on which it is moving or both. Because the deformations are not symmetric since the wheel is moving forward, on that surface the reaction forces on the forward portion of the surface is more than that on the backward portion, giving a torque to the wheel in counter-clockwise direction.
Wheel rolling to the right, with surface deformation. The deformation is greatly exaggerated. Normal force components across the deformed region are not uniform in size. They are greater on the forward side, producing a counterclockwise net torque.
This results in slowing down the speed and eventually comes to rest. There are other two cases when the wheel deforms but the surface doesn't and the wheel doesn't deform but the surface does. Please read the content in the link provided.
In the 2nd case if friction is not present the wheel will simply slide forward on the surface. This will no longer be rolling.
Please read this for more details: http://lockhaven.edu/~dsimanek/scenario/rolling.htm