In the renormalization procedure of quantum field theories, say $\lambda \phi^4$ theory for simplicity, we use the physical mass $m$, the physical coupling constant $\lambda$ and the physical field $\phi$ to fix the bare quantities $m_0$, $\lambda_0$ and $\phi_0$.
It is clear that the physical mass $m$ and the physical coupling constant $\lambda$ can be found from experiments (and using the S-matrix). But how does one "measure" the physical field $\phi$?
Edit: I would like to (hopefully) clarify my question. My question is related to field renormalization $\phi_0(x)=\sqrt{Z_\phi}\phi(x)$, and how we decide what value $\phi$ should be. For the physical mass and coupling constant, we can perform experimental measurements to determine their fixed values but we don't seem to do this for the physical field (as far as I understand; I still need to properly interpret JeffDror's answer). Are we basically looking at the divergence of Feynman diagrams and choose $Z_\phi$ such that we can absorb this divergence? If this is true, then this would mean that the "physical" field is a badly chosen word and it would make more sense to call it the "renormalized" field?