In Quantum Mechanics one often by postulate has that the system is described by a Hilbert space $\mathscr{H}$ and observables are described by hermitian operators $A\in \mathfrak{A}(\mathscr{H})$ on the corresponding algebra. The possible values to be measured are the ones in the spectrum $\sigma(A)$ and we work with generalized eigenstates, so that for each $a\in \sigma(A)$ we have $|a\rangle$ the state with definite value for $A$ equal to $a$, which we assume normalized conveniently.
We can thus define projectors
$$\pi_a =|a\rangle\langle a|,$$
and we have:
$$\int_{\sigma(A)}\pi_a da=\int_{\sigma(A)}|a\rangle\langle a|da=\mathbf{1}$$
and they are also orthogonal, in the sense that $$\pi_a\pi_b=\delta_{ab}|a\rangle \langle b|.$$
Now, in the paper A Mini-Introduction To Information Theory by Witten, he turns this around. Working in the discrete and finite case for simplicity, he actually says that if we pick any collection $\pi_a$ of hermitian operators satisfying:
$$\sum_{a=1}^k \pi_a=\mathbf{1},\quad \pi_a^2=\pi_a,\quad \pi_a \pi_{a'}=0, \ a\neq a'$$
they determine a projective measurement.
Now, these are just abstract mathematical operators. How do they correspond to physical measurement?
I mean, take position. We know how to measure position. One puts detectors around, and when a particle is detected somewhere position has been measured. The same goes for momentum, energy, and so all.
In these cases, we have a physical measurement in mind, we create one abstract operator out of it. And when we say "after a measurement in position yielding $x$ the state is $|x\rangle$" we know what we are saying physically.
This is the opposite. We pick abstract operators first and want them to correspond to measurement.
So how to physically understand such a measurement, when it seems like a purely mathematicaly abstract concept? How does one actually "measure" what corresponds to $\pi_a$?