In Griffith's text, they apply the lowering operator on the |$11\rangle$ state to get the |$10\rangle$ state. They show this result in two forms on pg. 185:
$S_{-}\left(\uparrow\uparrow\right) = \hbar \left(\uparrow \downarrow + \downarrow \uparrow \right)$
and
$|10\rangle = \frac{1}{\sqrt 2} \left(\uparrow \downarrow + \downarrow \uparrow \right)$
Where does the $ \hbar \text{ go and how does the} \frac{1}{\sqrt 2} \text{ come in?} $