1)
First, looking at $(2.3.4)$, you see that $j^a$ is the coefficient of $\partial_a\rho$. An application of this $(2.3.12), (2.3.13)$. To make connection with this formalism, it is preferable to choose the variations :
$X^\mu\rightarrow X^\mu-\epsilon \rho(\sigma) v^c\partial_c X^\mu$
From this, we get :
$\partial_a X^\mu\rightarrow \partial_aX^\mu-\epsilon \partial_a(\rho(\sigma) v^c\partial_c X^\mu)$
Starting with an euclidean metric $\delta_{ab}$ (so the determinant is $1$), we have : $S = \dfrac{1}{4 \pi \alpha'} \int d^2\sigma \,(\partial^aX^\mu)(\partial_aX_\mu)$
The variation is then :
$\delta S =-\dfrac{\epsilon}{2 \pi \alpha'}\int d^2\sigma \,(\partial^aX^\mu) \partial_a(\rho(\sigma) v^c\partial_c X_\mu) \\
=-\dfrac{\epsilon}{2 \pi \alpha'}\int d^2\sigma[(v^c\partial^aX^\mu \partial_c X_\mu) \partial_a(\rho(\sigma)) + \rho(\sigma) (\partial^dX^\mu \partial_d(v^c\partial_c X_\mu))]
\\=-\dfrac{\epsilon}{2 \pi \alpha'}\int d^2\sigma[(v^c\partial^aX^\mu \partial_c X_\mu) \partial_a(\rho(\sigma)) + \rho(\sigma) ( \partial_c (\frac{1}{2}v^c\partial^d X^\mu \partial_d X_\mu)]$
Now, we perform an integration by parts on the second term (where we eliminate the total derivative which gives a surface integral), so finally we have :
$\delta S= \dfrac{\epsilon}{2 \pi \alpha'}\int d^2\sigma[v^c\partial^aX^\mu \partial_c X_\mu) \partial_a(\rho(\sigma)) - \partial_c(\rho(\sigma))(\frac{1}{2}v^c\partial^d X^\mu \partial_d X_\mu)] \\
=\dfrac{\epsilon}{2 \pi \alpha'}\int d^2\sigma [v^c(\partial^aX^\mu \partial_c X_\mu -\frac{1}{2}\delta^a_c \partial_d X^\mu \partial^d X_\mu))\partial_a(\rho(\sigma))]
\\ = -\dfrac{\epsilon}{2 \pi}\int d^2\sigma \, (v^c\,T_c^a)\partial_a(\rho(\sigma))$
Comparing to $(2.3.4)$ gives : $j^a = i v^c\,T_c^a$, or $j_a= i v^cT_{ac}$
2) @Prahar has already indicated you how come the expression of $T_{ab}$ from the action, just remember that : $\dfrac{ \partial \sqrt{\gamma}}{\partial \gamma^{ab}} = - \frac{1}{2} \sqrt{\gamma} \gamma_{ab}$
3) For you last qestion, remember that, in a general metric $g$, we have :
$T_{ab}=-\frac1{\alpha'}:(\partial_aX^\mu\partial_bX_\mu-\frac12 g_{ab}\partial_c X^\mu\partial^cX_\mu):$
Now, look at $(2.1.6$, and you see that the choosen metrics for $(a,b)= (z, \bar z)$ has $g_{zz}=g_{\bar z \bar z}=0$. The stress-energy tensor has zero trace (by symmetry, $2 g^{z\bar z} T_{z\bar z}=0$), so finally $T_{z\bar z}= T_{\bar z z}=0$.
The only non-zero components are then $T(z)=T_{zz}= -\frac1{\alpha'}:\partial_z X^\mu \partial_z X_\mu:$, and $\bar T(\bar z)=T_{\bar z\bar z}= -\frac1{\alpha'}:\partial_\bar z X^\mu \partial_\bar z X_\mu:$