If you were to model coldness conduction as a thing that flowed? ... If yes, are the equations and/or constants different, or is it just "add a minus sign"?
"Add a minus sign" is ambiguous. First, you'd need to define a negative energy that flows in the opposite direction to energy, and this would affect all heat flow relations.
Notably, heat transfer also transfers entropy—that is, entropy is the thermodynamic conjugate variable to temperature, so temperature differences drive entropy flow—so you'd also need to define a negative entropy that flows in the opposite direction as entropy. (This breaks Boltzmann's formula, or perhaps forces a revised Boltzmann's constant that's negative.)
Then, you'd need to account for the fact that spontaneous processes generate entropy in accordance with the Second Law, so the negative entropy would need to incorporate this behavior in terms of a sink.
Furthermore, anything that dissipated heat would need to be modeled as a sink for both the negative energy and the negative entropy you've defined.
This all seems more likely to produce great confusion than great clarity.
Edit: There are some questions seeking clarity about the aspects of entropy transfer and generation.
Entropy is both transferred and generated during real heat transfer. (In reversible heat transfer, it is only transferred, not generated.) The transfer part is directional according to which object is heating which other object. The generation part is symmetric and independent of what’s heating what; it depends on the flux magnitude, not the sign. Changing the framework from heat transfer to “cold transfer” needs to incorporate all of this behavior.
Put another way, any real heat transfer generates entropy $S_\text{gen}$ (as well as transferring entropy $\Delta S$ and energy $\Delta U$). $S_\text{gen}$ and $\Delta S$ have the same sign only for the object being heated. If you flip the signs so that $U^\prime=-U$ and $S^\prime=-S$, then positive $\Delta U^\prime$ switches to the object doing the heating, but the signs of $S^\prime_\text{gen}$ and $\Delta S^\prime$ are still the same only for the object being heated. This breaks the symmetry of a simple sign change.