# Why the direction of dipole moment is from negative charge to positive charge?

An electric dipole moment is defined as $p = q\times 2d$. How to understand it physically? Why the direction of the electric dipole moment is from negative charge to positive charge?

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Important: there shouldn't be a factor of 2 in that formula. Two point charges +q and -q separated by a distance d will have a dipole moment p = qd. –  David H Apr 14 at 15:28

2. This is purely a matter of convention. According to the usual convention, the potential energy of an electric dipole is $-\mathbf{p}\cdot \mathbf{E}$. Historically, whoever first defined the dipole moment could have defined it with the opposite sign. Then the energy would have been $+\mathbf{p}\cdot \mathbf{E}$. The sign would also have been reversed in every other equation, e.g., $\boldsymbol{\tau}=\mathbf{p}\times \mathbf{E}$ would have become $\boldsymbol{\tau}=\mathbf{E}\times \mathbf{p}$.