I don't think that what you're saying is true.
VEVs are physical, and in principle (i.e. if you do the calculation non-perturbatively), there is no need to expand the field around the VEV. Usually, the expansion is useful in a mean-field picture, where one assume that the fluctuations around the VEV are small, and therefore the physics is well described by keeping only the quadratic terms in the fluctuation.
For instance, let's write the potential as $V(\phi)=\lambda(\phi^2-v_0^2)$ (I'll just discuss the O(2) model, with $\phi^2=\phi_1^2+\phi_2^2$). This potential has a minimum at a mean-field level at say $\phi_1=v_0$. However, due to fluctuations, the real value of the VEV, that is $\langle \phi\rangle$ has a different value, call it $v$ (which can be zero !).
If the fluctuation are small, we can expand the potential around its minimum, that is $\phi=\langle \phi\rangle+\delta\phi$. Note that there is a priori no need to do that, if you're smart enough to compute everything non-perturbatively. At a mean-field level, $\langle \phi\rangle=v=v_0$ and the expansion to order two in $\delta\phi$ will give rise to the usual goldstone mode, plus an amplitude mode (along the direction 1), which is well defined and has a mass of order $\lambda v_0$. If you want to compute now the effects of the fluctuation beyond mean-field, you still want to expand the potential around its true minimum, order by order in perturbation theory, that is $\langle \phi\rangle=v$ order by order, which means $\langle \delta\phi\rangle=0$ order by order. The VEV of the real field is not zero, it is $v$. Its the VEV of the "fluctuation field" which is zero, by definition.
Finally, let's note that there is no reason a priori that the amplitude mode stays well defined (in particular in strong coupling). That is, it is well possible that the coupling between the amplitude and the Goldstone mode makes changes completely its properties, such that we can't say that there is a well defined particle. In fact, that's exactly what happens, as one can show that in fact $ \langle \delta\phi_1(p)\delta\phi_1(-p)\rangle^{-1}\to p^{4-d}$ as $p\to 0$ !