On several old editions of the Guinness Book of World Records, there are shimmering parts inside the cover that somehow worked like curved mirror surfaces, while being thin as a piece of paper. Any idea how this could work? Somehow, despite being paper thin, and flat on the surface, they were able to produce remarkable variation in light reflection angle. You could tell they were flat by feel, but also the matte reflection was like any other glossy hardcover. In this image that I grabbed from a youtube video, you can see both the curved mirror effect and the matte reflection that shows that the surface is as flat as any typical hardcover, with the typical ripples, so it's not like mirror flat, but certainly not curved on the surface in order to produce this effect.
Examples: 2006 edition 2007 edition 2008 edition 2009 edition 2010 edition