As I understand it, this is a factor we introduce (sometimes as $\cos\theta$, sometimes as $\frac{1}{2}(1+\cos\theta)$) to correct behaviour at an aperture when Huygens principle is applied (e.g. prevent backwards propagation). This matches observation.
From Goodman's Introduction to Fourier Optics:
The last property, namely the obliquity factor, has no simple "quasi-physical" ex- planation, but arises in slightly different forms in all the theories of diffraction. It is perhaps expecting too much to find such an explanation. After all, there are no material sources within the aperture; rather, they all lie on the rim of the aperture. Therefore the Huygens-Fresnel principle should be regarded as a relatively simple mathematical construct that allows us to solve diffraction problems without paying attention to the physical details of exactly what is happening at the edges of the aperture.
It is the part in bold that I am trying to understand / pay attention to.
Blindly applying "every point of a wavefront acts as a spherical emitter", it is not clear to me what is happening at the edges of the aperture that is causing this fall-off in amplitude. I suppose the Goodman quote suggests there isn't an 'easy' reason / intuition, but could someone point me towards some reason?
Would appreciate this a lot!