When we non-dimensionalize NS equation, we typically take some characteristic scales of length, velocity etc, say the size of the box, average speed of the fluid in the flow direction etc. Once we have chosen the length and velocity scales, we chose the time scale as the ratio of the two. Is it necessary to do so? What mathematical constraint forces me to do so? For instance- $$x=x_\text{ref} \tilde{x}\\ u=u_\text{ref} \tilde{u}\\ $$ where the quantities with tilde are dimensionless while the 'ref' quantities are dimensionful.
The only constraint I have is $u=\frac{dx}{dt}$ and unless I demand $\tilde{u}=\frac{d\tilde{x}}{d\tilde{t}}$, I don't have to say $u_\text{ref}=\frac{x_\text{ref}}{t_\text{ref}}$. However, why should I demand the latter condition at all? Solutions can still be worked out if I solve the non-dimensionalized equation and then put the dimensions back.
Further, if I assume that I have the above mentioned freedom, that would make all the reference variables free. Is it appropriate to use this freedom to normalize (not just non-dimensionalize, but bring the non-dimensional quantities between 0 and 1) the NS equations since non-dimensionalization may not necessarily normalize the equation as one of the quantities can be found by integrating the NS equations and this quantity may be very large.