In the expression $(4.1.11a)$ :
$$L^m_0 = \alpha' p^2 + \alpha_{-1}.\alpha_1 + ....$$
You see that all the operators terms have a anihilation operator at the right (the $\alpha_n $)
So, applying $L^m_0$ to a ground state $|0;k\rangle$ gives zero for the operator part, so you have :
$$L^m_0|0;k\rangle =\alpha' p^2 |0;k\rangle = \alpha' k^2 |0;k\rangle = -\alpha' m^2 |0;k\rangle$$
[The Polchinski convention for the metrics is $g=(-1,+1,+1.....+1)$
Because we have a condition $(L^m_0 + A)|\psi \rangle =0$, we have :
$$0 = (L^m_0 + A)|0;k\rangle = (A - \alpha' m^2 )|0;k\rangle$$
So, finally :
$$A = \alpha' m^2 $$