Some context: I am trying to get the equation of motion for a dipole magnet falling through copper pipe. To proceed I need to calculate the EMF. We can do this by using Faraday's law, $$\oint_{\partial \Sigma} \textbf{E}\cdot d\textbf{l} = - \int_{\Sigma}\frac{\partial\textbf{B}}{\partial t}\cdot d\textbf{S},$$ which can be simplified further, $$U_{ind} = - \frac{d}{dt}\int_{\Sigma}\textbf{B}\cdot d\textbf{S}$$ $$U_{ind} = - \frac{d\Phi_{m}}{dt} \; .$$ But if I want to use that equation I have to calculate couple of really tedious integrals. So I found some online source where some dude used this suspicious equation $$U_{ind} = \int (\textbf{v} \times \textbf{B}) \cdot d\textbf{l}\, .$$ It was said that the above equation can be always used.
My question: Is this equation equivalent to the ones above? Why or why not? If yes, could you derive it from the one above. If not, could you derive it with proper assumption that were made to obtain it.