When we talk about the inertia of a rigid body, in calculating the angular momentum as a function of the moment of inertia and angular velocity, the inertia tensor is introduced. But why is it a tensor?
The moment of inertia is defined as $$I=\int_V \! r^2 \, \mathrm{d}m.$$ where $r^2$ is the squared distance of the $dV$ from the axis of rotation and $m$ is the mass, why is $I$ a tensor?
According to "Manifolds, Tensor Analysis and Applications - Marsden, Ratiu and Abraham" a tensor over a Banach space $E$ is a multilinear map defined on the cartesian product of $r$ dual space $E*$ and $p$ space $E$ which takes values on $\mathbb{R}$. I can't see this definition on $I$.
$I$ seems to me a linear functional from $\mathbb{R}^3$ to $\mathbb{R}^+$ because it takes a function $r^2=x^2+y^2+z^2$ and gives out a scalar.
The question is:
Why we talk about a tensor of inertia and not a linear operator of inertia or a linear functional of inertia?