I mean, "why" is a fun question because you're eventually destined to just get an "because the universe says so" answer, but I'll try and give the
shortest, most intuitive explanations I can think of down a few levels. Feel free to stop whenever the answer feels satisfying. :)
1. Your question: "Why does the relativistic mass of a body increase with its speed?"
My response question: "Well, what's mass?"
In the most basic sense, mass is nothing more, nothing less, than "The thing that makes you push harder when you accelerate something."
If I have two stationary objects and one has twice the mass of the other, and I push on both the same non-ridiculous amount, the bigger one will accelerate half as much.
When the thing is slow, the amount of "push" it takes to accelerate something doesn't change with how fast the thing is going. See Newton's Second Law.
When the thing is fast, it takes more extra "push" to get a thing going. The faster it goes, the more extra "push" it takes. If you want to accelerate something with mass up to the speed of light, it takes an infinite amount of force. Since mass is how we quantify how hard it is to push something, that means we think of it as having a mass that approaches infinity as its velocity approaches the speed of light.
2. But why does it take an infinite amount of push to get a massive object moving the speed of light?
That's a bit less intuitive, but we can remember that force causes a change in momentum with respect to time.
$$ F = \frac {dp}{dt}$$
And when you have something going really fast, the faster it goes, the more momentum it gains.
$$p = \gamma m_0 v = \frac {m_0 v}{\sqrt{1-v^2/c^2}}$$
3. But why does a particle gain more momentum the faster it goes?
Because a single photon of light has the SAME momentum no matter what perspective I'm looking at it from. It also has the same speed. Speed is change in distance over change in time, so for that to be true, distance and time must vary based on your inertial frame (perspective). Specifically, if something is moving relative to me, a unit of time on its internal clock will appear to take longer than in mine. And a unit of distance on its internal ruler will appear shorter than in mine.
We're entering "sacrifice accuracy for intuition" territory here since if we're actually accelerating a relativistic particle, special relativity doesn't really apply, buuuuut....
Let's pretend that I apply some constant impulse (relative to me) over 1 second to this particle. Relative to the particle, the faster it goes, the shorter that 1 second becomes from its perspective. As it approaches the speed of light, I'll need an infinite impulse (infinite force over finite time, or finite force over infinite time or both), giving it an infinite momentum, in order to get it to reach c.
4. But why does a photon have the same speed no matter what my reference frame is?
Because Electric fields are generated by charges and Magnetic fields are induced by moving charges in a very specific way. And the way those fields cause the universe to behave actually agree even though the fields themselves are different depending on your perspective (for example, in the lab frame a charge has an E and a B field since it's moving, but from the moving charge's frame, there's no B field). Translation: As Jensen Paull said above, Maxwell's equations hold in inertial frames.
5. But why do Maxwell's equations hold in inertial frames?
Because the universe says so.