Suppose, we have a car, that is accelerating with respect to an inertial frame, with an acceleration $a_c$. So, observers in the inertial frame can claim that there is a force $F_c=ma_c$ acting on the car.
Now suppose, we attach a non-inertial frame of reference to the car. Hence, this reference frame is also accelerating at $a_c$ relative to the inertial frame.
Using transformations and considering the inertial and non-inertial frames to be $A$ and $B$, one can easily show that :
$$ma_A=ma_B+ma_{AB}$$ Here $a_{AB}$ is the relative acceleration of non inertial frame $B$ with respect to $A$.
However, this means : $$ma_B=ma_A-ma_{AB}$$
In our example, the acceleration of the car in inertial frame is $a_c$ and the acceleration of the non-inertial frame attached to the car, is also $a_c$ by definition. Hence, we can write : $$ma_B=ma_A-ma_{AB}=ma_c-ma_c=0$$
Thus, we have proved the obvious that in a reference frame attached to the car, the car seems to be at rest i.e. there is no forces acting on the car.
My problem is that I'm unable to interpret the above properly. If there are no forces acting on the car in the non-inertial frame, as the net acceleration is zero, how can people sitting in the car experience a backward pseudoforce. I know the origins of the pseudoforce due to inertia and so on, but I don't see mathematically how to interpret the above.
In general, the force on any object in it's own non-inertial frame comes out to be $0$. Then how can we say that observers in non-inertial frame experience pseudoforces. In our above equation, the term $ma_{AB}$ represents the pseudoforce. However, isn't this total cancelled out by the acceleration in the inertial frame term $ma_{A}$.
Hence the pseudoforce that observers inside a car feel, when the car accelerates forward, should be cancelled out by the forward acceleration of the car itself. Hence the total force in the non-inertial frame is supposed to be $0$, and yet, there is a distinct pseudoforce acting on the observers.