I have read many times that Hartree-Fock is a mean field approximation, but I struggle to reconcile it with a standard mean field approach. In the simplest form of mean field approximation, we utilize the equality $$AB = (A-\langle A\rangle)(B - \langle B \rangle) + \langle A \rangle B + A \langle B \rangle - \langle A \rangle \langle B \rangle.\tag{1}$$ We usually assume the first term on the right hand side is negligible and we drop the last term because it is a constant. In a Hartree-Fock approximation we write (see these lecture notes or this question) $$ c_1^\dagger c_2^\dagger c_3 c_4 \approx -\langle c_1^\dagger c_3 \rangle c_2^\dagger c_4 -\langle c_2^\dagger c_4 \rangle c_1^\dagger c_3 +\langle c_1^\dagger c_4 \rangle c_2^\dagger c_3 +\langle c_2^\dagger c_3 \rangle c_1^\dagger c_4,\tag{2} $$ while expecting from the mean field theory $$ \begin{align} c_1^\dagger c_2^\dagger c_3 c_4 =-\frac{1}{2}(c_1^\dagger c_3) (c_2^\dagger c_4)+\frac{1}{2}(c_1^\dagger c_4) (c_2^\dagger c_3)\\\approx \frac{1}{2}\left[-\langle c_1^\dagger c_3 \rangle c_2^\dagger c_4 -\langle c_2^\dagger c_4 \rangle c_1^\dagger c_3 +\langle c_1^\dagger c_4 \rangle c_2^\dagger c_3 +\langle c_2^\dagger c_3 \rangle c_1^\dagger c_4\right].\tag{3} \end{align} $$ In other words, application of the mean field theory according to the equation (1) gives an extra factor of $1/2$ as compared to the effective Hamiltonian of the Hartree-Fock approximation. Am I missing anything, or Hartree-Fock is indeed a non-standard mean-field approximation and cannot be obtained from Eq. (1)?
Edit. Essentially, I would like to arrive at Hartree-Fock approximation, when starting from either Eq. (1) or Hubbard-Stratonovich transformation; or, alternatively, confirm that this is not possible. I am well aware about the standard way of deriving Hartree-Fock approximation by minimizing the energy of the wave function of a non-interacting fermionic system.