Problem $4.4$ A point charge $q$ is situated a large distance $r$ from a neutral atom of polarizability $\alpha$. Find the force of attraction between them.
Source: Griffiths, Electrodynamics
Textbook solution:
$ \text { Field of } q: \frac{1}{4 \pi \epsilon_{0}} \frac{q}{r^{2}} \hat{\mathbf{r}} \text { . Induced dipole moment of atom: } \\ \mathbf{p}=\alpha \mathbf{E}= \frac{\alpha q}{4 \pi \epsilon_{0} r^{2}} \hat{\mathbf{r}} $ Field of this dipole, at location of $q(\theta=\pi$, in Eq. $3.103): E=\frac{1}{4 \pi \epsilon_{0}} \frac{1}{r^{3}}\left(\frac{2 \alpha q}{4 \pi \epsilon_{0} r^{2}}\right)$ (to the right). Force on $q$ due to this field: $\quad F=2 \alpha\left(\frac{q}{4 \pi \epsilon_{0}}\right)^{2} \frac{1}{r^{5}}$ (attractive).
What I have tried:
$\textbf{p} = \alpha \textbf{E}$
the potential due to the induced dipole is: $V_{\mathrm{dip}}(\mathbf{r})=\frac{1}{4 \pi \epsilon_{0}} \frac{\mathbf{p} \cdot \hat{\mathbf{r}}}{r^{2}} = (\frac{1}{4 \pi \epsilon_{0}})^2 \frac{\alpha q}{r^{4}}$
However, why isn't $E = - \frac{\partial V_{dip}}{\partial r} = \frac{\partial}{\partial r} (\frac{1}{4 \pi \epsilon_{0}})^2 \frac{\alpha q}{r^{4}} = (\frac{1}{4 \pi \epsilon_{0}})^2 \frac{4 \alpha q}{r^{5}}$, which is larger than the answer given by a factor of 2?
The author appears to take $p$ as a constant, thus it is somehow left out of the partial derivative.
Thus my questiom is
Is dipole moment, in this case, supposed to be a constant?